In the year that Maria Grazia Chiuri was hired as a replacement for Valentino in 2016 to give Christian Dior a shot of respectability, much was said about www.foodandfoodtrips.com foodandfoodtrips food and food trips Website food and food trips com her being the first woman to lead the historic Parisian couture house. Although it was a good press release, five years later, we’re seeing the results.
Of course, Chiuri’s plan to sell was always to sell. Clothing sales, which are usually the most underperforming category at luxury houses after perfume, makeup or other accessories, have skyrocketed under Chiuri’s leadership. They have even exceeded fragrance for the first-time in 2019. “I’m obsessed with her suits. They’re my ideal outfit,” Zoey Deutch, actress, tells. This sentiment is echoed by her fellow photographers -who all believe in Chiuri’s wearable, accessible Dior. Chiuri had a more ambitious plan than the bottom line, though. She wanted to transform the most renowned brand in LVMH’s portfolio into a feminist propaganda machine.
Quite Politics 